MERCHANDISING

About the Function

The main role of a Merchandiser is to build out a commercial collection that is reflective of the Creative Director's vision for the brand and the current seasonal collection, whilst building a product strategy to meet the business's financial targets for growth in product. A Merchandiser collaborates with Design, Sales, Finance, and Product Development teams to align strategy and safeguard product margins. This function demands both analytical capabilities and fashion product expertise.

Key Responsibilities

• Strategise opportunities for new and underdeveloped product categories while maintaining brand DNA
• Partner with Design to plan collection structure and identify core ranges and gaps
• Advise on pricing and cost targets to achieve desired margins
• Collaborate with marketing to ensure alignment between marketing and product strategy
• Work with product development on fabric and garment costs for target price points
• Conduct competitor analysis for market positioning
• Ensure correct international pricing across markets and currencies
• Analyse past collection performance to inform future collections
• Review weekly/monthly sales data and recommend actions
• Coordinate with retail and visual merchandising teams on brand alignment
• Execute range planning, purchasing, and inventory management for retail outlets

Your Skillset

• Ability to influence in a diplomatic and engaging manner
• Strong taste level and design empathy, understanding of trends
• Excellent analytical and mathematical skills

A Typical Career Journey

Assistant Merchandiser > Merchandiser > Senior Merchandiser > Director/Head of Merchandising > Chief Merchandising Officer/Commercial Officer